Staff

With nearly 25 years of experience, Jennifer Sheets’ career spans from ICU nurse to hospital President and CEO, and to senior leadership roles in home healthcare, hospice, and healthcare technology. With a proven track record of driving growth and operational performance through innovation, acquisitions, quality improvement, and efficiency, Jennifer is an esteemed executive with a deep commitment and connection to advancing care in the home.

Jennifer brings deep expertise across home health, outpatient services, healthcare technology, mergers and acquisitions, and hospital operations to the Institute. She is the Founder and CEO of Carezzi, a healthcare technology platform connecting clinicians and consumers to deliver flexible, on-demand in-home care. Prior to founding Carezzi, she served as President and CEO of Caring Brands International and Interim HealthCare Inc., leading a successful turnaround, international expansion, and company sale in 2021. She has also held executive roles at BAYADA Home Health Care, Gentiva Healthcare, and Highland Capital/Cornerstone Healthcare Group.

A recognized industry leader, Jennifer serves on national boards, speaks frequently at healthcare conferences, and was elected to the National Association of Home Care and Hospice Executive Board of Directors in 2022. She also serves as the President and CEO of the National Alliance for Care at Home.

Jennifer has received numerous honors, including the 2023 American Business Awards® Woman of the Year in Consumer Services and the 2022 CEO WSJ World Awards® Advocate of the Year. She holds degrees in Nursing/Math, a Master of Science in Nursing, and an MBA.

Alex Hartzman, MPA, MPH, is also Vice President of Research and Analytics at the National Alliance for Care at Home, where he leads data-driven strategies to support evidence-based policy and advocacy in home-based care. Hartzman brings over a decade of experience in health services, economics, and policy research, with a focus on improving care for older adults and people with chronic conditions.

His research has spanned diverse topics including the Patient-Driven Groupings Model, Value of Hospice, Medicaid Home- and Community-Based Services (HCBS), and degenerative diseases such as Alzheimer’s and Parkinson’s. His work has been featured in Health Affairs Scholar, JAMA, and the Journal of Medical Economics.

Prior to joining the Alliance, Hartzman served as Director of Analytics in the Health Care Strategy department at NORC at the University of Chicago, where he led or supported federal, state and non-governmental research projects analyzing health care delivery, utilization, and cost patterns. Before NORC, he was a Senior Manager at Dobson DaVanzo & Associates, leading research on payment reform and healthcare economics for government and nonprofit clients.

Earlier in his career, Hartzman worked at the Patient-Centered Outcomes Research Institute (PCORI), supporting the early development of its Improving Healthcare Systems portfolio, and at the Wisconsin Department of Health Services, focusing on public health and emergency preparedness initiatives.

He holds a Master of Public Affairs from the La Follette School of Public Affairs and a Master of Public Health from the School of Medicine and Public Health, both at the University of Wisconsin–Madison, where he also earned a Bachelor of Science in Astrophysics and Physics.